WORK

Klaviyo

2021 - present

Klaviyo is a CRM for consumer brands combining email and mobile marketing with an embedded CDP to unify data for personalized, scalable customer engagement. I currently work on the Editors team, leading the design of our email and mobile message creation tools. Before that, I also worked on our Onboarding and SMS Conversations teams.

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Deloitte Project Work

2019 - 2021

Throughout my time as a UX Designer at Deloitte's InsightStudio I worked on projects for clients of different scales in a variety of industries. Each project was a unique opportunity to hone my skills across various stages of the design process. A primary focus of mine across multiple projects was the creation of Design Systems. Outlined are a few selected projects.

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iMath

2020

iMath is a local math tutoring service for middle and high schoolers for which I designed and built a website.
This was a great opportunity for me to play around with some web design and development.

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FundRise

2020

FundRise is an application that I worked on with a friend to design and build.
Initially targeting large college campuses, the mobile platform allows users to easily explore and find fundraising and philanthropic events happening at restaurants in their area.

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Molotro

2018

Molotro is an application I helped design with a group for my Human-Computer Interaction class in college.
The web application is a platform used for the purpose of travelers to find recommendations made by locals.

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Digital Doodles

In my free time I like to play around with digital art. Some things I do include drawing on my iPad with Procreate, exploring 3D rendering using Blender, and helping out with visual design needs for a friend of mine who produces and writes music.

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ABOUT
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👋 Hi, I'm Vera! I am a product designer and former front-end developer.
💻 I currently work at Klaviyo, an email and mobile marketing automation platform, with a built-in CDP. I am a senior product designer crafting content editing experiences and interfaces for our customers. Before joining the Editors team (email and mobile message content creation), I worked on our Onboarding team and the SMS Conversations capability.
📊 Previously, I worked at Deloitte's InsightStudio, designing data visualizations and other analytics capabilities for a variety of clients in industries such as biotechnology, consumer products, pharmaceuticals, and government.
🎓 Before that, I graduated with a B.S. in Computer Science and in Cognitive and Brain Sciences from Tufts University.
🎨 I am passionate about creating simple, intutivie, and delightful user experiences. I want to focus on not losing sight of creativity and human connection, which I think is often put on the back burner in a field that is becoming increasingly automated and systematized.
🤝 I also focus a lot on design and development collaboration: in my experience, some of the core issues in product development arise due to barriers in communication between design and development teams. Creating a culture where designers and developers work closely in tandem is a huge step in creating better, user-centered products and services.
🌱 Some areas I'm excited to learn more about and grow in are motion design, typography, and accessible/inclusive design.
✨ In my free time I like to make pottery 🏺, cook new recipes 🥘, read books 📚, watch movies 🎥, and rock climb 🧗